The beer that I will talk about in this blog posts is Peroni beer from Italy. A little background information about this beer. Peroni is a premium lager founded in Vigevano in Lombardi, Italy. The Peroni company was established under the founding family name in the town of Vigevano, Italy (1846). The company was moved to Rome by Giovanni Peroni in 1864, six years prior to the establishment of the city as a capital centre in 1870. Throughout the late 19th and early 20th centuries, the company became one of the most prominent brewing companies in the newly unified Italian nation. The company’s brand strategy continued to refine itself to match industry trends of the 1980s. By the 1990s, both the Peroni brand name and product line were distributed and known worldwide. The London-based brewing giant SABMiller bought the company in 2005, making it one of the few international brands in its portfolio. To re-launch the brand, SABMiller hired an empty boutique on 202 Sloane Street, London to align it with other Italian fashion brands; the boutique was entitled "Emporio Peroni".
Peroni has many different brands of beer the one I will be discussing today is the Nastro Azzuro which means "blue ribbon" in Italian. Being that I am an Italian American this beer tends to make appearence at my family parties especially over the holidays. In response I have grown accustomed to the taste. This past weekend to rekindle the holiday spirit I ordered one when I went out and I can not lie i really enjoy the taste. It is very refreshing like when you taste that ice cold water on a 100 degree summer day. It really quenches your thirst. Also when indulging in this beer you will notice the enticing aroma it gives off, unlike other beers that leave your nostrils urning for fresh air this beer gives off a pleaseant scent. This beer can be enjoyed with a nice hardy Italian dish it accents the taste of certain pasta dishes also.
Overall Grade B +
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